I’m known to do it. And I do it often. When there is a certain something that must be done — gutters that need cleaning, a long drive that needs, um, driving — I execute. It doesn’t matter that I haven’t the strength or the stamina, my body gives it […]
One way to judge the popularity of a toy is to hand it, as a complete surprise, to a child who’s age and gender are smack dab in the middle of the product’s target demographic. If you’ll allow me to extrapolate the reaction of a single 6-year-old to Cepia’s colorful […]
It can’t be helped. Whether it’s spoons, baby socks, or Squinkies, we all love tiny things in this house. The spoons are for yogurt. The socks re-purposed as baby doll clothes. And the Squinkies, well, they’ve proved extremely adaptable. My creative daughters have put them in an array of funny […]
2011 was quite a year in the hobby world as crafts overtook golf as America’s #1 hobby-related pastime (in total sales). For reals. Seems knitting is way more relaxing than shanking yet another 4-iron into the deep rough. Personally, I’m torn there. Both fall on the wrong side of the […]
I briefly meet the folks at RandomLine in February during the hectic NYC Toy Fair ’11. I had only a few moments with them, but that was enough to confidently state that the maker of the hit drawing product Squiggles is upping the ante in 2011 with a huge slate […]
I came away from NYC Toy Fair 2011 impressed with many brands and toys and I wrote about a good number of the products I saw there, including DaGeDar from the makers of Zhu Zhu Pets. The ball bearing weighted balls and highlighter-green track systems are due out later this […]
OWTK got a private sneak peek at Wappy Dog, a new Nintendo DS game from Activision that merges the handheld video game world with the interactive toy market. This cute dog, Wappy (of course your child is free to change that name), interacts with you as you play his game. […]
As I remarked 2 years ago, NYC Toy Fair is filled with many, many suits but also with many innovators, inventors, and passionate moms and dads pouring themselves into their product trying hard to live the entrepreneurial dream. No matter how big OWTK gets and what special invitations I receive […]
