In 2011 LEGO will look to improve upon the tremendous market share gained in ’10 in the board game category. That’s right, board games. If you spent last year inside a dark, dark cave you may not know that the famous construction toy brand entered the board game market. You […]
The Wisconsin toy & game company Patch Products (the folks behind the famous magnetic bearded fellow Wooly Willy and the dice game Farkle) have numerous impressive new products hitting toy store shelves in 2011. Here’s a look at those I found most interesting: TALES TO PLAY – Yes this is […]
60 years. 60 freakin’ years! That’s a long time for a single product to stick around yet that’s exactly the anniversary the classic toy Colorforms is celebrating this year. A limited edition Colorforms 60th anniversary edition in a sleek black box is due out in Spring 2011. There will be […]
House of Ingri, a NYC-based family owned outfit fresh off their Toy Fair debut, has recently entered the Ugly Doll/Kid Robot market of cute-but-odd plush toys and books. The passion Ingri and her husband have for their creation was obvious after just 10 seconds of conversation. It’s the kind of […]
When it comes to games for younger children, Gamewright is one of my favorite companies. They balance price point (many $12 and below), creativity, and speed of play darn near perfectly. Last year, I introduced you to Rory’s Story Cubes and Take the Cake from Gamewright. This year, the nearly […]
The bugs are still small, but my how they’ve grown! I first learned of HEXBUGS and introduced them to you two years ago, after NYC Toy Fair ’09. That was well before they snagged over 4 feet of eye-level shelf space at Toys-r-Us and Target! Two years later, the brand […]
Beware: The Zhu-niverse is ever expanding! In a strong push to stave off irrelevancy as well as to dodge that nasty ‘one hit wonder’ label the ZhuZhu Pets franchise is injecting a variety of new wrinkles into their famous hamster line. The most notable, and likely most popular (at least […]
The Zhu Zhu Pets craze, which peaked pre-Christmas, has calmed down quite a bit but may be on the upswing again after the furry lil’ critters took home the 2010 Most Innovative Toy of the Year (TOTY) Award. Want a Zhu Zhu Pet for yourself your kid? In celebration of […]
