The new commercial for the Dell Inspiron 11 3000 Series 2-in-1 Tablet gets dads and daughters right by showing a super positive relationship between an actively involved, excitable dad (the commercial’s narrator) who is obviously abundantly proud of his teen daughter who appears to be a bright and creative young […]
The week of July 7th, it turns out, is when the big red button was pushed. Somewhere, maybe in a boardroom, or in a committee pre-meeting about the actual meeting but before the follow-up meeting to discuss what was discussed during that very same meeting, or possibly in a sterile, […]
Men would be chastised if we ever produced a line as divisive as “Yeah, I’ve Got One Like That Too” while discussing our better half, but when it comes to portraying a male in a television commercial, all bets are off. In this Discover Card It Card “Missed Payment / […]
Let me first admit to not always being the fighter my fellow dad bloggers are. With internet dust-ups like the Huggies commercial thing and the Amazon Mom program, I am often not in the ring punching away. I’m more of the cut-me guy, or the hot girl with the round […]
[Standing Ovation] I heard buzz tonight of a great new commercial from Chris at Daddy Doctrines. He, like me and many other dad bloggers, get all tingly-like when a major brand portrays us (us as in modern dads, a collective group of non-neanderthals who have spawned at least one child) […]
Ask any actively-involved dad what he thinks about the portrayal of papas on TV and you’ll get, at a minimum, a hearty groan. If you’re lucky, you may also receive a face full of rant. Good times. None of us like the dufus dad thing continually perpetrated by Madison Ave. […]
Dad bloggers like to lambast brands for half-ass, stereotypical portraits of papas in TV commercials. I guess we’re finally get a steady taste of what it’s like to be a parent on television. It kinda tastes nasty. Women have been dealing with shitty on-screen mock-ups of themselves for years, especially […]
It’s the best hyperbole week ever here on OWTK! Note to all marketers and advertising executives: this is how the modern dad would like to be portrayed on television! A big chest pump, high five, and double guns to Tide for nailing it with humor and intelligence; meaning there isn’t […]
