One way to judge the popularity of a toy is to hand it, as a complete surprise, to a child who’s age and gender are smack dab in the middle of the product’s target demographic. If you’ll allow me to extrapolate the reaction of a single 6-year-old to Cepia’s colorful […]
**Congrats to Danetta Young! You have won the DaGeDar DS Game. Thanks to all who entered.** DaGeDar for Nintendo DS by Cooper McHatton About/Objective: Gamemill entertainment bridges the real world of DaGeDar toys to the virtual world of the Nintendo DS with a game based on the actual DaGeDar racing […]
Waaaaay back in the day (like 6 months ago) I saw Squinkies only on end cap pegs; bubble packs of 16 impossibly small and thoroughly charming critters relegated to the perimeter of toy department aisles. Now when I enter the toy section of my local Target, Squinkies dominate approximately 30 […]
In my first post-2011 NYC Toy Fair remarks regarding DaGeDar this past February I noted that the collectible racing balls would be undoubtedly marketed to boys but that girls could and would enjoy the toy as well. It’s my slant on things – can’t help it. While DaGeDar’s black, florescent […]
I came away from NYC Toy Fair 2011 impressed with many brands and toys and I wrote about a good number of the products I saw there, including DaGeDar from the makers of Zhu Zhu Pets. The ball bearing weighted balls and highlighter-green track systems are due out later this […]
Beware: The Zhu-niverse is ever expanding! In a strong push to stave off irrelevancy as well as to dodge that nasty ‘one hit wonder’ label the ZhuZhu Pets franchise is injecting a variety of new wrinkles into their famous hamster line. The most notable, and likely most popular (at least […]
