PBS KIDS and Whole Foods Markets have announced a new partnership that will bring sustainable, eco-friendly educational toys to the all-natural grocery store’s Whole Body aisle beginning November 1 2014.
Get your credit cards and your wrapping paper ready, but know that your purchases will be doing some good in the world too!
100% of PBS KIDS’ net proceeds from the sale of these wooden toys and soft plush animals will go to further develop educational media for young children and 1% of Whole Foods proceeds will be donated to their Whole Kids Foundation.
The direct competitor here seems to be Melissa & Doug, the king and queen of wooden playthings, who’s over-sized plush critters have been known to be scattered about Whole Foods Markets…and possibly my house too. 😉 WHAT? I go wobbly-kneed for soft, snuggly animals who don’t poop or need to eat expensive pet food. The PBS KIDS fox (above) is adorbs (must own) and the little wooden scoot-scoot cars (below) are too die for (resisting urge to have a 3rd child). I am sure there will be many happy kiddos pulling those precious old-fashion toys out of stockings in a couple months time.
Interesting in a good way that nothing here is licensed product from, say, a Word Girl or a Daniel Tiger. While I’m totally game from some Peg + Cat plush for my
self kids to snuggle at night, the open-ended, imagination-based play possibilities lurking within these ‘brand free’ toys is outstanding.
Not a Whole Foods shopper, but would still like some well-made toys to give as gifts this holiday season? Fear not! The new PBS KIDS wooden and plush toys will be available for purchase from the PBS KIDS Online Shop later next week.